I’m giving a seminar to be presented for NHFA during the upcoming High Point market. The seminar entitled “The #1 Secret To Grow Your Furniture Retail Business In A Down Economy” will be presented on the first floor of the Plaza Suites in the NHFA Retailer Resource Center.
This seminar addresses a fundamental shift that has occurred in the marketing of home furnishings businesses. I’ll address the challenges retailers face to capture customer’s attention and then provide some real world solutions that are working for astute retailers across the country.
Most retailers are struggling in this economy. They’re doing things wrong! They’re doing things the same way they did when the economy was good. Consequently the results are not what they want or expect.
Many of the tricks and techniques other industries are using to grow in tough times can be easily adopted for the furniture industry. “The # 1 Secret to Grow Your Business In A Down Economy” has much to do with the strategy of how to integrate a variety of medias to simply and easily attract qualified customers to a furniture retail business when the customer is ready to do business with the retailer. By embracing cost effective new media solutions, personal interaction between a furniture retailer and the end user becomes infinitely simpler.
I’ll share specific strategies that are working along with low cost solutions that furniture retailers can implement easily and effectively. Where appropriate I’ll also offer recommendations of resources that will help save you time and money getting started.
For these challenging economic times, this seminar could be one of the most valuable retailer resources at the North Carolina market. If you are a rep reading this column, please invite your retailers.
As always leave any comments or questions below or email me at firstname.lastname@example.org.