What are you doing in your store to stand out from the crowd? I’m not talking about just other furniture retailers, but all other places consumers are going.
It came to mind as I walked through the halls of the Re-tailer Resource Center at the recent High Point market. Most all of the spaces looked dull. It’s the same guys sell-ing the same stuff every mar-ket. My guess is that your customers walking through your stores repeated times may feel the same way.
This time I came across to booths that really caught my attention. The first one was a banner guy who was selling banners that were as the sign says “Humongous” This one shown had to be 15 foot high by 15 feet wide. A real show stopper in the sea of plainness. And he had about four or five monster signs covering the booth and dripping out into the aisle. If you walked the Resource Center you could-n’t miss him. He also sold inflatable figures that stand tall outside of retail stores.
I was at Nebraska Furniture Mart Omaha store and they have a big red pickup in the store with a whole bunch of Nebraska Football accessories and gifts. What can you do to stop customers in the store?
The next display that was cool was pre-sented by R&A Mar-keting in conjunction with Best Buy. They had big touch screen TV monitors where people could log into a Facebook fan page right in the store and enter a contest. Of course what this does is get them on a retailers Facebook page where you can then market to them and even-tually capture an email address. But it was a cool way to engage the customer in store and help future marketing campaigns by building a list. Check out www.furnituresocialspot.com for more info.
Finally standing out in a crowd is a cast of super heroes. I met these three guys outside of a local Omaha Business to Business trade show. They are all successful executives and Omaha Chamber of Commerce Board members. They did this to have fun at the trade show. Not only did these guys have a great time, but so did all the folks they came in contact with. What can you do in store to have some fun?