Mike Root is the foremost authority on innovative marketing strategies to help retailers sell furniture. He has spent his career as a retailer and trusted adviser to major retailers identifying products that sell, trends in the home furnishing industry, and marketing strategies that bring results. His background and expertise has allowed him to help a variety of businesses achieve superior marketing results whether they are new to the industry or a veteran.
In today’s world a key to success means figuring out how to sell product through Internet and Mobile Retailing channels. Mike’s firm has developed the expertise and personnel to be at the forefront of this trend. Mike’s connections and relationships with most major internet retailers, Top 100 furniture retailers and Top 50 mass merchants has helped vendors add product to their websites for sale direct to the consumer. If internet retailing will play a part in your future marketing plans, contact Mike for a fast start from a guy who’s already broken the code for success in this emerging field.
Mike is a third generation furniture guy, and owner of the premier sales rep agency Furniture Sales of Mid-America. Located in Omaha, Nebraska and in business since 1964, Furniture Sales has built a solid reputation on selling truckloads and container loads of furniture to top retailers in the Midwest and Rocky Mountain Regions. In the last ten years alone, Mike’s firm has been honored with over 20 National Salesman of the Year Awards from Major Factories.
Mike has worked on all sides of the supply chain gathering valuable experience and knowledge of customer expectations at every stop. After graduating from the University of Notre Dame with a business degree in Accounting, Mike was a CPA in a Big 8 Public Accounting firm, gaining tremendous knowledge about important financial matters.
From there Mike owned a chain of rental stores and then a chain of retail stores as well as a wholesale distributor. Over time, there were numerous awards all pointing to a strong emphasis on sales, marketing and taking care of the customer. These awards include:
- The Small Business Administration’s Young Entrepreneur of the Year.
- The Greater Omaha Chamber of Commerce honor as being one of the Top 25 Fastest Growing businesses in the state for three years in a row.
- Glazer Kennedy Insider Circle’s Marketer of the Year Finalist Twice
Mike previously served 6 years on the Executive Committee of IHFRA, the International Home Furnishings Representative’s Association. In his tenure the organization doubled it’s membership base, and more importantly became a much greater voice in the industry backed by the 2500 members.
Mike writes an online column for the national trade paper Furniture Today called ‘From a Rep’s Perspective‘. This column can be found at www.FurnitureTodayBlog.com. He has also written for several furniture industry trade magazines and co-authored a book with famed direct marketers Dan Kennedy, Bill Glazer and Lee Milteer entitled “Secrets of Peak Performers”.
Mike can be found on major social media sites as follows: