I won a trip to Philly!!!
I will find out once and for all if it truly is “Always Sunny in Philadelphia.”
I am going to a one day Marketing Mastermind sponsored by my friend Mike Capuzzi the creator of the remarkable Copy Doodles. That will be followed by a networking get together in Mike’s suite at the Phillies game.
The trip came about because of a contest I won for the most innovative use of Mike Capuzzi’s Copy Doodles, a terrific product for anyone trying to break through the clutter in their marketing. So here’s the back story and then the campaign.
I had a meeting scheduled with a buyer to present a new bedroom set. We were to have dinner the evening before the meeting but a conflict came up and she had to cancel. Knowing that she liked Red wine, I thought of the most expensive bottle I could think of (Silver Oaks) and decided I would make up a story about enjoying that wine by myself. I knew Copy Doodles had napkins and a wine stain as part of the package so I hit on the idea of writing this as though I was at the bar.
After getting into it a bit I realized I didn’t have enough room on those silly napkins to get my message across so I went to the next morning with the concept of being hung over and needing to hand write the yellow legal pad. It was a good story that provided lots of laughs and broke the ice for an excellent presentation.
On the last page of the Copy Doodle samples, you’ll see four questions I pose that will help you make better presentations. As always make sure you leave comments below. Thanks
